They never made sense to have but I’m sure someone made a huge career and got lots of bonuses for this initiative

John Mackey, the founder of Whole Foods, mentioned at the end of his autiobiography The Whole Story that that there wasn't much collaboration within the higher-ups at Amazon. From the gist of it, I wouldn't be surprised if the internal retail division was trying to outshine the Whole Foods division by throwing technology at everything, useful or not, because that's what Amazon corporate appreciates.