Interesting use case. lol. I use it to remove sticker residue from the insufferable companies that use stickers on their products attached with super-glue like adhesive.

Using the sticker itself, along with some patience, usually does the trick. But yes, every time I bump into the worst offenders I always feel tempted to just keep sending their product back as damaged until I get a sticker that comes off clean.

Does it work better than something like Goo-Gone?

I hate that. In particular, there is a special place in hell reserved for businesses which put those stickers on books. It's almost impossible to get some of those stickers off without leaving residue or harming the paper.