No, they have choices, but many people just want to turn on their computer, watch a few videos, read some emails, pay some bills and then go do something else.

Those people won't fuss with installing linux and getting rid of Microsoft even though Windows is doing nothing for them that Linux cannot do just as easily.

If there are people in your life that do not use computers to make money or play video games or edit photos and videos but they do use computers, swap them to linux and let them get on with their lives.

Those people don't even have Windows–compatible computers. They have phones and tablets.