Are you trying to say that the AirTag is so strictly utilitarian, that they couldn’t have found a spot for a lanyard hole?

I disagree, they could have, they didn’t want to. Beyond the look, this sure panders to their accessory partners.

How big of an industry is the phone case? Should it even exist? The audacity.

Right? Nokias had the equivalent of today's "case" built right into the design of the unit, plenty of durable plastic around the vulnerable parts -- the phone would've been considered unfit for sale if it couldn't survive a drop in out-of-the-box condition.

By the time you stripped a dumbphone down to be as vulnerable as one of today's is, it'd be a bare PCB. Nah, probably even in that state, I bet it could handle a drop better than a new iPhone straight out of the box.

What you buy today isn't a complete phone, it's just the guts. One tumble to pavement and you're out a grand. Heaven help you if you fumble it while trying to install the case that should've been part of it from the beginning.

And yet, we still buy them, because the alternatives are from shady manufacturers who never provide updates, and there is no third-party hardware that can run up-to-date iOS. If there was, I'd buy an iNokia in a heartbeat.

Yes, the phone case industry should exist. People want different things. Plenty of people are willing to go without a case entirely. For those who want a case, they want different tradeoffs between bulk and protection. They want different textures. It's OK to sell something that isn't all things to all people.

Somebody take an x-ray so where know where to drill our own holes.