I now try to follow something like bottom line up front (BLUF) when I'm trying to quickly communicate something and respect someone's time: the most important, actionable detail first with details expanding as you read more.

I first heard that it has a standard in an email from someone ex-military; they started the email with "BLUF: blah blah blah". Turns out the military had (has?) it as a standard for emails. Go figure.

Before then, I remember someone asking Adam Ragusea (Youtube cooking channel) why he gives away the point of the video at the very beginning. Ragusea explained that he was previously a journalism professor, and he refused to bury the lede.

I don't watch cooking content anymore, but I've remained impressed that he was able to have a Youtube career while avoiding that manipulate-the-audience behavior to drive stats.