It feels good to be bad.

Not sure if this in jest referring to the inherently sanctimonious nature of the framing, but this is actually exactly what I was gesturing towards. If it didn't feel good, then it would be either an unintentional action (random or coerced), or an irrational one (go against their perceived self-interest).

The whole "bad vs good person" framing is probably not a very robust framework, never thought about it much, so if that's your position you might well be right. But it's not a consideration that escaped me, I reasoned under the same lens the person above did on intention.

To me, it usually does not