What is the point of using short form content platforms as a consumer really?

Just put the political stuff aside, they are often too short for any details over any topics if not straightly brainrot, ending up making people get distracted and lost patience easily. I never a fan of YouTube shorts and instagram reels either because of the same reason.

Perhaps they are good for promotion, but as a user perspective, can anyone really point out one good reason to use these platforms?

I have several young cousins (gen z) who use TikTok as their Google. Recipes, travel ideas, news, fashion, shopping, how-to videos. While of course a lot of their usage is passive scrolling that trains their algorithm, they're very adept at using search to find the same things I find in my browser.

It's bonkers to me, but I guess my patterns of information lookup have just calcified with age.

I’m in my late 50s, and I’ve been using TikTok for over six years. Before that, the only social media I used was Facebook—not Instagram, not anything else—but TikTok pulled me in from the very beginning.

At first, it was all about the novelty: lip-syncing and dance videos. Over time, though, my interests evolved. I started following creators for travel vlogs, occasional financial advice, health tips, yoga and exercise—and last but not least, singing, which I only began at age 55.

I don’t have many viewers, and that’s perfectly fine. My account isn’t about chasing likes or comments. It’s simply a way for people to see who I am rather than engage with a random, unknown profile—if they’re curious enough to look. It also helps avoid mixed signals: when you know who I am (even though you never truly know someone), you can usually tell whether something is meant as a dad joke… or a Daddy joke

As a result, my consumption of TV, Netflix, and HBO has dropped significantly. I find it far more engaging to follow real people and see what they’re doing with their lives. And here’s the irony: aside from the first two or three seasons of Survivor, I’ve never been into reality TV—yet somehow, I’m completely hooked on this one.

[ Wordsmithed by AI ]

Ps: I think my joke has been taken badly by someone. The point is internet with few hundred million or just few million people is a minefield and like now somehow jokes don't click and knowing the person behind the joke, being able to if not ID them at least have them semi public is a credibility bridge that anonymity does not provide. By being public, you are more accountable than you normally would be

Your categorical error is that you think people are watching them to cover details in topics.

They are a replacement for TV. You know, the thing that people used to watch for hours upon hours a day?

I have been trying so hard to get YouTube to stop recommending shorts to me. I am pretty sure that the "Show Fewer Shorts" thing you can choose in the app doesn't actually do anything.

My wife loves TikTok to a point that she will take it personally when I complain about it, but I absolutely hate the "vertical short form video" crap that's gotten popular. I'm probably just showing my age, even with my admittedly-quite-flakey attention span, I feel like TikTok and YouTube shorts are just kind of irritating. So much stuff on there is either low-effort crap with lip syncing to some clip from a movie, or shit yelling at me with burned in giant subtitles, both of which are almost certainly part of my own personal hell.

My wife loves TikTok.

It introduces her to new fashion, new restaurants, new places to visit. Local, hyper local and hidden, and her favorite travel destinations.

It's full of bite size tutorials. Tips and tricks. Genuinely useful stuff. Blogs and websites you'd find this stuff on are not as visual, not as well edited, and are hard to find or full of SEO spam.

It's introduced her to all kinds of hobbies. Gen Z is all about finding old consumer digital cameras from 2000 or even older Kodak one-use disposables and transplanting the lenses. TikTok nucleates these interests and trends.

The news breaks almost immediately on TikTok, and there's immediately insightful community commentary - why would you ever need CNN talking heads?

Every day there's a new "fad". It changes fast, on a day to day basis. Just a few days ago, there was this "an owl but from [x]" meme that was really cute/funny.

TikTok is genuinely everything. It's amazing. Much of the old internet it replaces doesn't hold a candle to it.

I had this discussion once before, I don't remember where, with I taking your position. The other guy seemed to think that entertainment was fungible, and so the entertainment of short form video was objectively better than long form, since it could theoretically be turned off at any point unlike a movie, and since it had infinite variety. Which I guess makes sense if you believe the fungibility, but I can't imagine associating in real life with such a person.

> What is the point of junk food?

The answer to this is the same as the answer to your first question.

I used TikTok a few times and then uninstalled it because it’s very addictive. It’s a lot of nonsense like dances, and bits of cooking episodes, travel and destination clips, punchlines from TV shows and cartoons, memes etc. It’s a really sad thing to use honestly, makes you feel dirty for wasting all that time.

It has 200M users in the US (I'm not one of them), which is about half of all citizens. Do you really think it's possible they have no point?

For most people, it's a distracting little jolt of dopamine and a way to get quick news or commentary.

It's definitely not good for our brains for that to be the main kind of content we consume, but it's not useless.