| ▲ | alephnerd 6 hours ago | ||||||||||||||||||||||||||||||||||||||||
> I just hope "dumb" EV's become a thing soon What business case is there for a "dumb" EV? By using touchscreens and software for most functionality, you dramatically reduce your supply chain overhead and better enhance margins (instead of managing the supply chain for dozens of extruded buttons, now you manage the supply chain of a single LCD touchscreen). This was a major optimization that Chinese automotive manufacturers (ICE and EV) found and took advantage of all the way back in 2019 [0] - treat cars as consumer electronics instead of as "cars". Edit: Any answer that does not take COGS or Magins into account is moot. [0] - https://www.mckinsey.com/~/media/mckinsey/industries/automot... | |||||||||||||||||||||||||||||||||||||||||
| ▲ | derf_ 6 hours ago | parent | next [-] | ||||||||||||||||||||||||||||||||||||||||
The business case is that I will actually buy it. I won't buy "consumer electronics" garbage when I want to buy safe and reliable transportation. | |||||||||||||||||||||||||||||||||||||||||
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| ▲ | al_borland 5 hours ago | parent | prev | next [-] | ||||||||||||||||||||||||||||||||||||||||
The business case is the same as every “dumb” device since the dawn of time, up until maybe 10 years ago. Sell and product with enough margin to make money. Don’t sell it at or below cost, then spy on your users and sell them to the real customers, the advertisers. “Dumb” stuff has a very simple and honest business model. Market the cars by exposing what every other car brand is actually doing. | |||||||||||||||||||||||||||||||||||||||||
| ▲ | mixmastamyk 6 hours ago | parent | prev [-] | ||||||||||||||||||||||||||||||||||||||||
The case is that you’ll sell more cars giving people options. Slate is bucking the trend, we’ll see if successful. | |||||||||||||||||||||||||||||||||||||||||