> the most popular app in Denmark right now is an app that tells you if a product is American

That sounds like performative bullshit though? A "feel good" thing just like plastics "recycling".

Are people actually choosing to pay fair price for a non-American product? Are people choosing to invest in or start local competitors to those American products? Are governments doing something so that incomes commensurate with quality tech work aren't taxed at 60%? And so on.