Amazon Prime Video isn't targeting the US market anymore - they made a hard pivot to India [0][1][2], and as such are primarily investing in MX Player.

[0] - https://www.hollywoodreporter.com/business/business-news/apo...

[1] - https://variety.com/2025/tv/news/prime-video-india-growth-pa...

[2] - https://variety.com/2025/tv/news/prime-video-india-content-c...

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pityJuke 3 hours ago | parent [-]

Wait, when the fuck did the Android app I used to play on-device videos with become a streaming app, that then got acquired by Amazon?!

(I know the literal answer is on Wikipedia, but I’m flabbergasted.)

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alephnerd 3 hours ago | parent [-]

Back in 2018-19 because their founder Karan Bedi was smart and recognized he could leverage his past corporate experience in Big Media in India in order to make MX Player a streaming platform targeting India2 and India3, and thus build a scalable business.

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selimthegrim 2 hours ago | parent [-]

2nd and 3rd tier cities?

	▲	alephnerd 22 minutes ago \| parent [-]
		Yep!