What are global alternatives? Every company is connected to some country, there are no global alternatives. I live in EU and want to use EU services mainly because I want this part of the world to prosper. I want to leave my money and incentivise innovation in this part of the world because this is where I live and I want a better life here for me and my kids. And alternatives are always good, especially that they’re not closed. People in the US can use services from EU companies as well :) why not?

Theoretically possible in a distributed way, though usually inefficient. IPFS is a good example.