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marginalia_nu 4 hours ago

Anchor text information is arguably a better source for relevance ranking in my experience.

I publish exports of the ones Marginalia is aware of[1] if you want to play with integrating them.

[1] https://downloads.marginalia.nu/exports/ grab 'atags-25-04-20.parquet'

dredmorbius 3 hours ago | parent | next [-]

Though I'd think that you'd want to weight unaffiliated sites' anchor text to a given URL much higher than an affiliated site.

"Affiliation" is a tricky term itself. Content farms were popular in the aughts (though they seem to have largely subsided), firms such as Claria and Gator. There are chumboxes (Outbrain, Taboola), and of course affiliate links (e.g., to Amazon or other shopping sites). SEO manipulation is its own whole universe.

(I'm sure you know far more about this than I do, I'm mostly talking at other readers, and maybe hoping to glean some more wisdom from you ;-)

marginalia_nu 3 hours ago | parent [-]

Oh yeah, there's definitely room for improvement in that general direction. Indexing anchor texts is much better than page rank, but in isolation, it's not sufficient.

I've also seen some benefit fingerpinting the network traffic the websites make using a headless browser, to identify which ad networks they load. Very few spam sites have no ads, since there wouldn't be any economy in that.

e.g. https://marginalia-search.com/site/www.salon.com?view=traffi...

The full data set of DOM samples + recorded network traffic are in an enormous sqlite file (400GB+), and I haven't yet worked out any way of distributing the data yet. Though it's in the back of my mind as something I'd like to solve.

dredmorbius 2 hours ago | parent [-]

Oh, that is clever!

I'd also suspect that there are networks / links which are more likely signs of low-value content than others. Off the top of my head, crypto, MLM, known scam/fraud sites, and perhaps share links to certain social networks might be negative indicators.

marginalia_nu an hour ago | parent [-]

You can actually identify clusters of websites based on the cosine similarity of their outbound links. Pretty useful for identifying content farms spanning multiple websites.

Have a lil' data explorer for this: https://explore2.marginalia.nu/

Quite a lot of dead links in the dataset, but it's still useful.

saltysalt 4 hours ago | parent | prev [-]

Very interesting, and it is very kind of you to share your data like that. Will review!