> Got you to talk about it, though, didn't it?

Perhaps it did, although not in favor of what he's seeking.

That's all the better for a cause that needs attention. If everyone's to one side then the conversation quickly dies out, while if something is contentious there will be two or more parties keeping it alive.

A protest doesn't need to be perfect and it shouldn't convince everyone who sees it in one shot. A protest that causes outrage is much more effective at reaching whoever it needs to reach.