That's quite true. On a recent trip I got talking to a girl from somewhere in Europe. She spoke perfect English, of course. At some point she remarked, rather bluntly, "It must be strange for you guys because you used to rule the world." I made a joke but internally I was reeling: used to? I'm almost 40 and still hadn't realised this.

Later I was talking to another 20-something, British this time, who didn't know Dr Martens were British. I asked where he thought they were from, "I guess I assumed they were American". Sigh...