I’m currently using a Yoto (3 devices) with my 1 and 4 year old and they thoroughly enjoy it. The MYO experience and loading up cards is pretty straightforward as well.

Love the concept here and I would be a customer if you were still offering lifetime, but with so many things going subscription nowadays adding another at $40/year just feels a bit on the higher side. Definitely understand how that assists with cash flow for ongoing development though.

Totally get it – subscription fatigue is real. Yoto is great for that age, we still have the Toniebox for our younger one.

The pricing is tricky. One-time worked for users but not for ongoing development. $40/year sounds steep, but it's ~$3.30/month – less than a single Tonie figurine. Family plan can be shared with grandparents too.

That said, I hear you. Always evaluating the model.