>The people who are uninvolved, who fit into neither box, don't care enough

That lack of care is going to cost us all in ways we'll be forced to care about one day. Not necessarily for Vimeo, but definitely much more important things that people are ignorant or actively turning their heads against.

> They also don't have fancy accountants or corporate accounts to expense it to.

We call them our represenatives. We expense it to them with our votes (and literal expenses with tax dollars we are forced to part with). But votes require care and we're back in the loop.