Mind sharing cashflow details? Is the business growing? Do you get a new user for every user that leaves? How do you handle converting free users into paid ones?

Don't have precise churn numbers yet – changed the subscription model in December so it's still early.

Old model: freemium with 1 playlist, max 10 tracks. Paid unlocks more. Felt limiting.

New model: everything free to explore. Build your playlists, add all content. Subscription only kicks in when you open the audio player to hand it to your kid – 1 month free trial included.

Since then daily signups are solid, users worldwide. Feels more honest – people see the full value before paying. Still indie scale, but growing steadily.