The strategy is simple.

- Buy a product that has name recognition overshadowed by a monopolistic company and the leadership is trying to make a pivot and failing terribly.

- Leadership is aggressively rebranding to appease a takeover. They keep doing the most basic forbes council op-ed title moves to make the product appealing.

- It is not a parts-shop, the team is used to sense of "eh what you are going to do about it". It is a signboard and patents that you can use to hostage bigger companies.

- The takeover company has figured out maintenance engineering. You buy the product, you cull the team because they are not a growth engine. You focus on maintenance, and you milk the brand. Any eastern European or LATAM team can approve an automated version bump PR and send out "let's jump on a call" email.

Heck, even Tai fricking Lopez bought Radio Shack under similar pretense.