I don't user Evernote very often, but I have a bunch of stuff stored in there and use it basically in a read-only mode. For a long time I was able to get the $36 / year plan which I felt pretty good about. It was a great app and service which I didn't use very much, so that felt like a fair price and I felt good about supporting them at that level. Basically every time I opened Evernote, I was paying $2.

But then the price tripled and for me, it's too much. I'll pay $2 per session, but not $5.

I remember their CEO (Phil Libin I think) on their podcast explaining how they were building a 100 year company. I really wanted to believe that.

I use Obsidian now and like it, but it feels like they are going down the same path. They keep adding features that don't really fit the original editor-for-a-folder-of-markdown-files. I wish they would stop.

It's a bummer but the feature treadmill seems inescapable. Bending Spoons will probably be able to buy Obsidian for a very nice price in a few years and the Obsidian founders will do very well.

If everyone gets salaries and equity is paid for then everyone's done great. And then we can build another one, or an open source equivalent once all the money's been spent researching useful features, and then we're done.