True. But the thing is if one says "We will make sure your site is in a world wide freely availabled index" which is kept fresh, google's monopoly ship already begins to take on water. Here is a appropriate line from a completely different domain of rare earth metals from The Economist on the chinese govt's weaponization of rare earths[1]:

> Reducing its share from 90% to 80% may not sound like much, but it would imply a doubling in size of alternative sources of supply, giving China’s customers far more room for manoeuvre.

[1] https://archive.ph/POkHZ#selection-1233.117-1233.302