> This technique allowed him to mass-produce images, echoing the consumer culture he sought to critique and celebrate.

Critique, yes. Celebrate, wat?

I tend to categorize Warhol as an artist that if you hate their work you should love it because the point is to coerce you to hating it to lead you to the realization that the arc of factory mass production bends toward lowering quality.

I highly doubt Warhol used his chosen soup brand because he felt it was the pinnacle of soup and represented how even mass produced quantities can have excellence in quality.

More likely he was saying this piece is to art as this brand's product is to soup.