It is called bait and switch.

And the company name referring to bending spoons (Uri Geller) gives away the way they see themselves.

Bait and switch is something completely different.

If you started buying Evernote 10 or 15 years ago, and use it a lot, then Evernote gets acquired and the terms change, that's shitty but is not remotely a "bait and switch."

According to Wikipedia, the name is a reference to that scene from The Matrix.