It'll stop soonish. The industry is now financed by debt rather than monetary assets that actually exist. Tons of companies see zero gain from AI as its reported repeatedly here on HN. So all the LLM vendors will eventually have to enshittify their products (most likely through ads, shorter token windows, higher pricing and whatnot). As of now, not a sustainable business model thankfully. The only sad part is that this debt will hit the poorest people most.

I'm not so confident that "makes the product worse and makes them less money" is even enough to make them not do it anyway