Exactly - more specifically undervolting. You want the minimum volts going to the card with it still performing decently.

Even in amateur setups the amount of power used is a huge factor (because of the huge draw from the cards themselves and AC units to cool the room) so minimising heat is key.

From what I remember most cards (even CPUs as well) hit peak efficiency when undervolted and hitting somewhere around 70-80% max load (this also depends on cooling setup). First thing to wear out would probably be the fan / cooler itself (repasting occasionally would of course help with this as thermal paste dries out with both time and heat)

The only amatures I know doing this are trying to heat their garrage for free. so long as the heat gain is paid for they can afford to heat an otherwise unheated building.