> Are you going to add ads? > Nova needs a sustainable business model to support ongoing development and maintenance. We are exploring different options, including paid tiers and other approaches. As many of you have already anticipated, we are also evaluating ad based options for the free version.

> If ads are introduced, Nova Prime will remain ad free. Our guiding principles are clear: keep the experience clean and fast, avoid disruptive formats, and provide a straightforward way to keep the experience ad free.

Seems pretty clear.