> emulate a PCIe card using another device

The other existing solution to this is FPGA cards: https://www.fpgadeveloper.com/list-of-fpga-dev-boards-for-pc... - note the wide spread in price. You then also have to deal with FPGA tooling. The benefit is much better timing.

Indeed, and even then, there's some sw-hw-codesign stuff that kinda helps you do what PCIem does but it's usually really pricey; so I kinda thought it'd be a good thing to have for free.

PCIe prototyping is usually not something super straightforward if you don't want to pay hefty sums IME.