Typing in URLs by hand is a choice you can make. Scrolling down to organic results (for brands you like) is another choice you can make. Paying for a search engine service is a great choice.

Brands can ask you to add them to your contacts with their website in their vcard. They can prompt you to bookmark them. They could publish a feed for you.

Sure Google can get us to routed in a way we’re all conditioned to depend on, but there are plenty of other ways to get to your destination. There must be 50 ways to leave…