Paragraph two of the article is:

> This means the only differentiator between organic results and the promoted ad is the presence of the small ‘Ad’ banner next to the app icon.

If it's that easy to fail to notice a paragraph, how much easier would it be to miss just the word 'Ad'?

I wasn't there to read the text, the screenshots say everything. Thought I was looking at the wrong pic cause it seemed obvious.