The main issue will always be price. Whether that's purchase price, resale, or maintenance. Even the budget brand cars from South Korea and Ford can figure out the basics of interior/exterior design where customers are happy. That mostly just leaves the price and it's only gone up.

Car prices have increased well above the rate of inflation over the last decade and even used cars are more expensive than ever. Average new car price is $50k, mostly because EVs are so expensive https://www.caranddriver.com/news/a69047202/average-new-car-...

>Car prices have increased well above the rate of inflation over the last decade

This is a fair concern, but also, looking at the rise of average car prices is like looking at the rise of average iPhone prices. That is to say, cars (and iPhones) are providing increasingly premium offerings that didn’t exist decades ago. If you look at the entry levels of both these things, you find that the bottom-line price broadly keeps pace with inflation. And for cars, that’s with the addition of now-standard safety and convenience features. When you match cars feature-for-feature (an unrealistic comparison, as there aren’t really bare-bones cars on offer anymore), you’d see that cars are increasing in price much more slowly than inflation, and in other words, are effectively cheaper. Ultimately, whether car prices are rising or falling depends a lot on how you calculate things.

I’ll also add that EV pricing doesn’t have to mean insane car costs. The US market has the Chevy Bolt and Nissan Leaf each selling for about $30k new and can be readily bought for half that with used inventory.

> The main issue will always be price.

You're right. There isn't a single legacy auto manufacturer in the US (Ford, GM, Stellantis) that can profitably sell an EV. Yet they make them anyway, and sell them for huge losses ($billions per year) because they have to meet mandates.