Did it work? I'm not sure the financial or car community would agree. They already walked back their BEV strategy:

"Due to market conditions, the new SUV series above the Cayenne, which was previously planned to be fully electric, will initially be offered exclusively as combustion engine and plug-in hybrid at market launch. In addition, current models such as the Panamera and the Cayenne will be available with combustion engines and plug-in hybrids well into the 2030s."

https://newsroom.porsche.com/en/2025/company/porsche-realign...