>> Social media itself is a grand experiment. What happens if you start connecting people from disparate communities, and then prioritize for outrage and emotionalism?  
  > It is a choice by the biggest social media companies to make society worse in order to increase profits.

US as it is has no cultural industrial base to produce social media contents. East Asian contents, if not East Asian indigenous social media, easily win the Internet leveraging universally strong public education, without even being intentional. That's what happened, and that must be the intent of shift into rage political shows which the US/EU can at least produce, even if it weren't useful.

I’m not sure that’s especially new. In the 1990s, we had Japanophiles, in the US. Right now, Korea is taking the crown. We’ll have to see who’s next. Might be China, but their culture is so controlled, that it might not happen. Russia was starting to have a lot of cultural influence, until Iron Curtain 2.0 slammed down.

Viral culture requires a certain amount of freedom of expression, along with access to media.