The App Store is an integrated component of the iPhone experience.

It's perfectly fine to have different preferences but doesn't mean you get to meddle in the UI/UX of something you didn't create. If you really want to sideload, that's what Android is for.

And when Android follows Apple's lead, then what?

The consumer harm is obvious. Whether you call it a "monopoly" or something else, it is a problem that needs to be addressed.

> The App Store is an integrated component of the iPhone experience.

It's an App Store. The .IPA is an integrated component of the iPhone experience, the App Store is an optional storefront. Again, look at the Mac.

You're repeating the same limp defenses that Apple has already watched get torn down by the EU and Japanese courts. We've solidly moved onto the "beg Trump for help" phase, which is miles worse than the humiliation of allowing sideloading.

Do you still want to know why they're putting ads into the only integrated storefront on iOS? It's real simple from where I'm standing.