Ah! The illusion of predictability (for the organisation, of course, because that's what only counts nowadays). Then users get tired/upset of the crap and walk away.

Like long lasting customers of my employer.

Still, the new investor pushes the method further, into infinity, price strategy 'modernization' and whatnot, so numbers and charts in categories of buzzwords look as they want in the sheets. For a while.

Functionality? Secondary, tertiary, or even lower priority annoyance.

I wonder why they invest in troublesome R&D and not in selling sugary water or something from that beatifully simple alley instead, that would be better playfield for them.