Doing your job and doing your job well are two different things, of course. The innovation is going to have to be in how to return to the latter when they’ve lost their way. Or, perhaps more accurately, been led astray by conflicting priorities.

They’ve done it recently with their hardware. Past time for the other side of the house to refocus.

I'm still waiting on the iphone to get the macbook pro treatment: a return to thickness, more ports, and of course touchID.