I find that's the case already. They also force you to go through their ad-splattered gauntlet, every time you reopen the app.

It's pretty much worthless, to me. I always use direct app links, from the developers' sites.

I shudder to think of it getting worse.

Every now and then, normally while I’m bored before departing on a plane, I’ll scroll the App Store. It’s all ads at this point. Lists and lists of “top [x]” most of which are clearly just paid lists.

I never visit the App Store outside of that. If I need an app, I search for it and go directly to its listing page (yes, technically the App Store) or install it directly from my Home Screen.