40-50% of people are ad-blocking some rather beloved content creators. That means, not paying for premium, and not viewing ads.

Ok, so maybe they are suscribing to patreon? Maybe Nebula?

Well those two have conversion rates around (on a good day) 1%.

You can swim in the waters of cognitive dissonance because ads really do suck and ad block is a great way to stop the pain while still getting what you want.

Understand though, the statistics are so damning against the ad-block crowd, that you come off like the people screeching about human generated CO2 being totally fine for the environment (It helps plants grow!) because they cannot imagine having to give up commuting in their diesel monster pick-up truck everyday. (Ad block does no damage because I cannot imagine having to see ads...)

As an aside, ironically, security nightmare ads are really only served to people with tracking blockers, because those people are the lowest value visitors and only scammers/bottom feeders really bid on their views. Regular tech illiterate people get ads for Tide and Toyota. The more you know.