People have been complaining about the title.* To avoid getting into a loop about that, I've picked a phrase from the article which I think better represents what it's saying. If there's a better title, we can change it again.

* (I've moved those comments to https://news.ycombinator.com/item?id=46675246. If you want to reply, please do so there so we can hopefully keep the main thread on topic.)