I do too, but you can take things too far, which I'd argue has happened the moment "figuring out what the names mean" becomes enough of an intellectual challenge to provide a dopamine hit; at that point, you've (intentionally or otherwise) germinated a cult. It's human nature: people will support the design not on its merits but rather as loss aversion for the work they put into decoding it.

Yes at some point innovative software and naming are at cross purposes, and if your naming gets too extreme ultimately that will get all of the attention.