> I doubt the ROI would be so high if organic results stood any chance.

This is just the same fallacy. In what world are people going to organically share ads for this company on their Facebook feeds? Who is going to Google the company name before they know about it?

Every business needs to proactively acquire customers.

Distribution and CAC are top of mind values for any growth business. It has been this way long before Google and Meta existed. Digital advertising actually makes it cheaper and easier than ever to acquire customers at scale.

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dwaltrip 2 hours ago | parent [-]

Information can travel without people paying for it do so.

Ban most ads and everything will still work fine.

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gruez an hour ago | parent | next [-]

Sounds like ads will just get replaced with covert word of mouth enticements. Want to get people to know about your product? Send free samples to influencers. Maybe even fly them out to CES and put them in nice hotels so they can experience your product announcements/demos. All of this is "unpaid", of course.

	▲	fenwick67 an hour ago \| parent [-]
		this already happens

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mjevans 2 hours ago | parent | prev [-]

I would prefer a world that returned to the older '30 second blip (for the only) sponsor of the program' ad, which also seemed to be of the limited form: Here's Product X, it does Y, which makes your life better because Z. Informative, dry, stated by an announcer in a calm and not demanding way.