I get hyper-targeted ads trying to sell me electrical distribution equipment and air handling units because I run commercial electrical work (mostly mechanical equipment focused) and search for a lot of equipment part numbers. They’re on target, but ineffective.

None of the ads could ever be effective, I have my supply houses that I buy from and they don’t advertise online.

I do have a decent amount of buying power at work (single digit millions a year) but no internet ad from an electrical distributor is ever going to influence my purchasing decision.