If it's that easy to not need the banners, I'd expect EU websites themselves to lead the "no cookies needed" movement.

Yet https://european-union.europa.eu displays a cookie banner for tracking on what is essentially a static informational site. If the EU itself feels tracking is valuable enough to warrant the banner on their own pages, it's hard to fault businesses (whose survival actually depends on understanding their audience) for making the same choice.

At least they're compliant with their own regulation, I suppose.

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dijit 5 hours ago | parent [-]

You’re not wrong.

The EU websites require the cookie consent due to this section of the cookie policy:

> Third-party providers on Commission websites

* YouTube

* Internet Archive

* ScribbleLive

* Google Maps

* Twitter

* TV1

* Vimeo

* Microsoft

* Facebook

* Google

* LinkedIn

* Livestream

* SoundCloud

* European Parliament

These third-party services are outside of the control of the European Commission. Providers may, at any time, change their terms of service, purpose and use of cookies, etc.

——

In other words, due the embeds that track users, consent is needed.

They also have their own analytics in the same section, by the letter of the rules: they indeed need explicit consent, which would be obviated if they didn’t run analytics and didn’t embed stuff.

	▲	jampekka 5 hours ago \| parent [-]
		Option a) don't use those embeds Option b) ask the consent in the embed. Analytics can be done without banner requiring tracking, e.g. https://plausible.io/