> the field has become lucrative enough it has attracted people who are interested in the money and not the craft

Yup, exactly.

> I'd use unrealistic to describe Handmade, proud is also accurate and works too

In certain settings definitely. But even in those corporate settings where it's unrealistic I'd rather work with one than not. If not applied dogmatically, that corner of the corp has a good chance of being an oasis. But a fleeting one perhaps.