The best business plans:

1. do not require secrecy

2. do not require external funding to enter a profit mode

3. do not quire some fancy specialized team labor skills

4. do not operate like they have a $10B market cap with financial and legal teams

5. produce products that are unique, have actual utility, and have perceived scarcity in the market

One often will keep more money with a smaller firm in a niche, than competing with irrational groups with practically unlimited hype investment capital. Most truly successful people I know do not hang out on social media goading competitors and cons. =3