How can an advertiser tell the difference? Which is a stronger signal of having money: paying for something, or not paying for something? Furthermore, with all those reasons, why would advertisers prefer those people in ChatGPT? Advertisers are trying to change your behavior, usually to spend money the way they want you to. If you’re rarely using the service and don’t easily part with money, you’re probably less worth persuing than… well the person who is the opposite of those things.