What is the point for a company to pay OpenAI for products that it would recommend anyway? Companies are going to pay only if they can add bias to the results otherwise there is no point.

Many of the advertising targets (you) will have confessed or indirectly revealed many of their aspirations, interests, hobbies, health, life and relationship problems and preferences in “chat”

In a way they can’t get due to increased use of ad blockers or tightening restrictions on data brokers (California and EU GPDR) etc.

So it’ll be very competitive for an advertiser to go with your ai “friend” who knows all about your hemmorhoids, booze and sex problems. All of which Google and Meta can infer or at least pin on you via guilt by association.

Meta screwed that one by breaking up known connections and communities and putting AI slop and promoted content front and center . They can infer less from who you know or interact with because they stopped caring about connecting you to real humans you actually know, years ago.

Banning all your friends and breaking up all those core groups for voting wrong or thinking wrong or whatever more closely suited their interests and agendas at the time.

It might know what I do for work or living based on what I ask for help with etc.