Plenty of free users have lots of money. Not wanting to pay for something != not being able to pay for something.

But being willing to pay for something is a pretty good indicator for being willing to pay for other things too.

	▲	tartoran an hour ago \| parent [-]
		Advertisers are salivating at paying users but paying users really don't want any advertising in their product because they're paying not to have any advertising. That does not mean nobody will cave in and shove advertising regardless.