I was introduced to Maslow's hierarchy of needs 25 years ago around the same time I read about Pavlov's dogs.

The need to belong is extraordinarily motivating. It became obvious that the cults leveraged the need in the individual to belong to a group by accepting the person without judgement first rather than attacking the person they are trying bring into their group pushing them away.

The leaders who understand that are winning.

I get told this a lot by liberals, that it's wrong that I shouted in a cop's face that he's a fascist pig and a traitor to the people, now he'll never support my cause, but I'm not really sure I agree. The cop, and the nazis he's protecting from me, will never join "my group" in ten million years, no matter how nice I am to them. Do you believe otherwise?