This seems like a very jaded comment, and if it’s because you got burned in a startup, then you have my sympathy and I’m sorry for debating. Just know that not everyone is running on nothing but greed. You might be confusing VCs with startup founders a bit. VCs are definitely profit motivated, by design. It’s going too far, and incorrect IMO, to suggest even VCs, or anyone involved, doesn’t care about building solutions or care about customers. All founders I’ve ever met care about what they make, and most VCs care about it somewhat but also care that the founders care strongly; they don’t often fund founders who don’t care.

So can you source any of your claims of “most”? I just looked it up, and the majority of software startups are self-funded or angel/seed-funded, not VC funded. Founders that don’t care about product or customers enough tend to fail. Founders that only care about the payoff don’t tend to self-fund their startup.

That said, everyone and all companies have financial incentives. There’s nothing unique or new about software startup founders there. The entire economy runs on profit motive. And I’ve seen a lot more people who don’t care about customers or product working in large companies making a nice easy salary working 9 to 5 (or less)!

My personal sampling of founders vs company workers is that founders are, by far, the ones who care more deeply about building something new and delighting customers and growing a sustainable business, care enough to start working nights and weekends, go years with crappy pay or no pay, to do every job in the company from engineering to design to marketing to support to filing taxes. Some people certainly are at least partially motivated to accept these sacrifices for the chance at a payoff, but lots of founders would prefer a lifestyle company where they get to keep building and don’t have the insane pressures and politics of a unicorn company.

Pivots are a thing because good product ideas often are not good business ideas. Startups that fail to pivot are the ones that die, and if your startup dies you don’t get to care about what you’re building or about customers at all. If you want companies to care about product and customers and not profit, then you should embrace sustainable economics, and that means making things people will pay for, and when they’re not paying, making something else.