Probably those SAP, Salesforce ServiceNow folks come somewhat closer?

Like the author says - fleet-tracking system, a bus-ticketing platform or IoT platform share some basically similar requirements. And this is what those SAP types offer - standardised templated versions of workflows.

But slowly, as they get more and more standardised, they start feeling like calcified systems that the end users start hating. Because they are now forced to work as per the templates.

And then the need for customization. And move beyond IKEA-like standardization.

But I see the allure of the idea.

The systems you mentioned are one size fits all.

IKEA things are designed to be simple and cost effective. And it's a vast collection of different things.

At least this is the difference I see.