> Which brands do people trust? - Which people do people of power trust?

These are often at odds with each other. So many times engineers (people) prefer the tool that actually does the job, but the PMs (people of power) prefer shiny tools that are the "best practice" in the industry.

Example: Claude Code is great and I use it with Codex models, but people of power would rather use "Codex with ChatGPT Pro subscription" or "CC with Claude subscription" because those are what their colleagues have chosen.